I sometimes joke about being a yoga teacher in Asheville, NC. I like to say there is a yoga teacher per every 1 person. While not entirely accurate (okay, not even close), there is quite a population of us here in Beer City, USA. It's great. We support each other and in the spirit of yoga and healthy competition we challenge, motivate and inspire each other.
In addition to the rockin' yoga scene, Ashevillians are also passionate about their … you guessed it, beer.
I have found the craft beer scene, that is the local breweries, the larger beer makin' community and all of the beer bloggers out there, to be much the same as I described Asheville's yoga community – supportive, encouraging and family-like.
Here is what led me to this comparison …
Dogfish Head Craft Brewed Ales has a brew named Namaste. Namaste (the beer) is a "Belgian-style White made with dried organic orange slices, fresh cut lemongrass and a bit of coriander." Sounds yummy.
Now, I know what you're thinking. This is just another example of a trendy business capitalizing on the uber-hip yoga/yuppie/hipster market. But, just hold on … at least read the story behind the creation of this beer before you make any rash judgements.
When their friends and fellow brewers suffered a devastating loss to their production in 2009 (about 1/3 of their annual revenue – yikes!), did Dogfish feign sympathy, all the while scoffing to themselves and thinking Ha! That means more moolah for me!? Nope, they sure didn't. Rather, they collaborated with another brewer friend the result of which was this Belgian-style brew that paid tribute (and a portion of the profits!) to the unfortunate brewery.
And I thought this was pretty darn cool. A little bit of good news and an example of how business doesn't have to be an "Us vs. Them" thing. It is not required for someone to fail in order for you (and everyone) to succeed. Sweet.
Serious kudos to Dogfish Head Brewery.
Here is how Sam on the Dogfish blog described the choice of Namaste as the name of this beer:
"The gesture Namaste represents the belief that there is a Divine spark within each of us that is located in the heart chakra. The gesture is an acknowledgment of the soul in one by the soul in another. In other words it is a show of mutual respect and admiration – a great single word summary of the inspiration behind this brew."
Love it. Now, if I could just get my hands on some of that beer.
Thanks for reading!
Many thanks to Bruisin' Ales of Asheville for the tip on Dogfish Head Brewery's Namaste beer and for inspiring this post with their beerlanthropic ways.
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